From a marketing perspective, we are living in the most exciting and challenging environment for brand building. It is no longer a one-way traffic; there is so much happening around us. New products and new brands are born every minute. The branding exercise is not new, it has been going around for the past 5000 …
Marketing to the new world is not only challenging but also confusing. But by knowing and learning the right techniques you can market your products successfully.
