Changing relation between brands and consumers

Digital has introduced a new contract between consumers and brands. It has made brands super aware of what they do; brands are behaving in a self-conscious way than before. Earlier brands had an upper hand in the relationship; dishing out messages as and when they liked as per their convenience. Digital has changed all that, …

Engagement is becoming the core of modern day marketing

In the traditional sense marketing activities were supposed to engage with your end consumers, but somewhere it remained at a superficial level, especially when we compare to the kind of engagement that happens in this era. Today people are well connected and prefer to interact via social media over actual face time. And without doubt …