Stories that make good content – Featuring ‘Nordy Stories’

Due to this massive explosion of easy access to content creation, everybody is jumping on this content creation wagon. But the challenge is to create truly authentic content that can resonate with the customers. And if you want authentic content then the brand has to do authentic work to bring out that emotions in people. …

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, …

How to make your app popular and increase downloads

When it comes to increasing app popularity or downloads one of the most important things is to know how people search for your app. 65% of app traffic comes from key words, so key word optimization is imperative. Remember to look for words that are high in traffic and low in competition. Think how a …

Blog and partner with your customers to build brands

Brands are actually created by the customers and all good marketing people know this. Over the years marketers always looked for ways to reach out to their customers and talking to them.  20 years back when marketing people wanted to talk about their brands they had limited opportunities like; TV, radio, print. They always wanted …