Social media marketing needs to be looked differently.

Social media is considered as a marketing tool which is free of cost. Due to lack of proper knowledge and time-tested results business owners give a step-child treatment to social media marketing. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free. I …

Blog and partner with your customers to build brands

Brands are actually created by the customers and all good marketing people know this. Over the years marketers always looked for ways to reach out to their customers and talking to them.  20 years back when marketing people wanted to talk about their brands they had limited opportunities like; TV, radio, print. They always wanted …