Engagement on facebook is more important than reach

People come up to me and say that they are getting good reach on facebook but that doesn’t convert to business. My answer to them is very simple, you can only make facebook work for you if your content is relevant, which in turn increases engagement and which later will give you  increased business.  Well …

Changing relation between brands and consumers

Digital has introduced a new contract between consumers and brands. It has made brands super aware of what they do; brands are behaving in a self-conscious way than before. Earlier brands had an upper hand in the relationship; dishing out messages as and when they liked as per their convenience. Digital has changed all that, …

How to make your app popular and increase downloads

When it comes to increasing app popularity or downloads one of the most important things is to know how people search for your app. 65% of app traffic comes from key words, so key word optimization is imperative. Remember to look for words that are high in traffic and low in competition. Think how a …

Blog and partner with your customers to build brands

Brands are actually created by the customers and all good marketing people know this. Over the years marketers always looked for ways to reach out to their customers and talking to them.  20 years back when marketing people wanted to talk about their brands they had limited opportunities like; TV, radio, print. They always wanted …

Engagement is becoming the core of modern day marketing

In the traditional sense marketing activities were supposed to engage with your end consumers, but somewhere it remained at a superficial level, especially when we compare to the kind of engagement that happens in this era. Today people are well connected and prefer to interact via social media over actual face time. And without doubt …