Stories that make good content – Featuring ‘Nordy Stories’

Due to this massive explosion of easy access to content creation, everybody is jumping on this content creation wagon. But the challenge is to create truly authentic content that can resonate with the customers. And if you want authentic content then the brand has to do authentic work to bring out that emotions in people. …

Don’t be a dinosaur, adopt ‘Agile Marketing’

If you are a marketer then it is very difficult to miss the word ‘Agile Marketing’. It’s been around for a while now but it was predominantly something that marketers borrowed from software teams and it is a good thing. Marketers are in the eye of the storm of massive change: from shopping behaviour to consuming behaviour, …

Are you doing the right things on social media for your brand?

Most of the brands are on social media because they have to. There no concrete plan or strategy behind it, I am not even sure if the brand managers handling the social media sites are even aware what they are supposed to do. To do proper justice to your brand's utmost priority should be given …

Do you know it is important to consider Amazon for your marketing strategy?

Did you know that in Digital Marketing investment in Amazon is growing the fastest? Over 48 % in 2017. And getting your Amazon strategy right will be helpful in long-term. One main reason being Amazon knows what consumers buy and how they interact with the brands better than Google and Facebook. Amazon knows the actual …

Do you know that brands trap you by the power of smell?

As consumers, you hardly think twice about what a store smells like or the way it makes us feel, think or do. Typically, it's intentionally so subtle that it triggers a reaction without being overbearing.  Research shows that in a scented environment you tend to evaluate products as being of higher quality. You subconsciously spend …

Social media marketing needs to be looked differently.

Social media is considered as a marketing tool which is free of cost. Due to lack of proper knowledge and time-tested results business owners give a step-child treatment to social media marketing. They’re also less likely to pay a professional to work on a social media campaign, knowing that—technically—anyone could do it for free. I …

What to do when your brand is hit by crisis.

In this era you cannot protect your brand from taking a hit to its image. What will help you is to have a crisis management plan in place that matches your product and potential (obvious) crisis. Along with your band image it is important to build ties with media and create a group of trusted …